In this episode, Karen Kirton is joined by Povel Torudd one of the most powerful (and underused) tools in internal communications: storytelling. Povel is the Managing Director of Berkeley Communications and Lead Storyteller for APAC, and we unpack how stories can be used not just in branding and marketing, but to create a thriving, emotionally connected workplace culture. In this conversation, we cover: Why storytelling is just as important for internal comms as it is for PR How narrative techniques help teams remember and retell company messages The science behind why stories are more engaging than data alone What a true “storytelling culture” looks like in a business Common mistakes leaders make when using storytelling for staff engagement Best practices for embedding storytelling at all levels of your organisation How storytelling strengthens employer branding and ESG initiatives Whether you’re leading a team, running a business, or shaping culture—this episode will give you practical inspiration to bring more humanity and connection into the way your business communicates.  Make sure to subscribe to stay updated with new releases on Mondays!  Visit https://www.amplifyhr.com.au/ for more insights and resources.  Connect with Povel: https://www.linkedin.com/in/poveltorudd/ Find Berkeley Communications at berkeleypr.com Send us a textGet our free eBook packed with practical strategies to attract, engage, and retain top talent. Perfect for business owners and leaders focused on building a thriving team. Download it at amplifyhr.com.au/downloadable/find-grow-keep

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