Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report

Filling Seats: The State of Enrollment Marketing in Higher Ed
21/03/2024 29 min
Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report

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Episode Synopsis

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.The hosts answer:What information sources do students use?Do students really read email and brochures?Isn’t social media enough?What trends should our team prepare for?For more:Schedule a meeting with StudentBridgeAccelerate conversion with virtual video2023 E-Expectations Trend Report🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest

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