Episode 52: The Search for Higher Ed: How Prospective Students Navigate Websites with Matt Hames

Filling Seats: The State of Enrollment Marketing in Higher Ed
13/02/2025 33 min
Episode 52: The Search for Higher Ed: How Prospective Students Navigate Websites with Matt Hames

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Episode Synopsis

How do prospective students actually search for colleges online? In this episode of Filling Seats, we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence. Key Topics Covered:The role of Google search and brand queries in the college selection processWhy 8 out of 10 students don’t click on a university’s website firstThe importance of digital reputation across Wikipedia, review sites, and social mediaHow AI-driven search results are changing the way students gather informationPractical SEO and content strategies to improve visibility and engagementWith students spending hours online researching their options, universities need a strong digital strategy to stand out. Listen in for expert insights on how to optimize your institution’s online presence and make it easier for students to find the right information.🎧 Listen now!🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest

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Episode 53: Under Pressure Unpacking the Strain on U.S. Higher Education 17/03/2025
Episode 51: AI's Impact on Search and Higher Ed 04/02/2025
Episode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management Expert 21/01/2025
Episode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILD 09/12/2024
Episode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise. 17/11/2024
Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC 16/10/2024
Episode 45: International Recruitment and its Impact on U.S. Higher Education 06/09/2024
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