Episode 51: AI's Impact on Search and Higher Ed

Filling Seats: The State of Enrollment Marketing in Higher Ed
04/02/2025 32 min
Episode 51: AI's Impact on Search and Higher Ed

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Episode Synopsis

In this episode of Filling Seats, StudentBridge CEO Jonathan Clues sits down with Paula French, Director at Search Influence, to explore the evolving landscape of search engine optimization (SEO) and digital marketing in higher education.Paula shares expert insights on how AI-driven search, social media, and evolving student behaviors are reshaping digital marketing strategies for colleges and universities. Key topics include:The shift in student search behavior – from Google to social and AI-powered searchThe growing role of SEO in higher ed marketing and why institutions need to adaptHow AI-generated search results are impacting website traffic and lead generationStrategies to optimize content for AI-driven search and social media platformsThe importance of user-generated content and authenticity in student engagementWith AI transforming how students discover, research, and interact with institutions, this episode provides actionable takeaways for higher ed marketers looking to stay ahead.🎧 Tune in now to stay informed and optimize your institution’s digital presence!🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest

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Episode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management Expert 21/01/2025
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