Research from LinkedIn and Edelman shows that business decision makers consume a lot of thought leadership content and believe the quality of that thinking will translate into a more valuable partnership based on trust. No wonder they are willing to pay a premium to firms that deliver high-quality thought leadership. Let’s dive into the research, explore tips and guiding principles for developing content that connect. Remember that these companies and people see value in the people who are delivering these ideas and stories, so apply these concepts to your personal stories as well.

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