Alliance Group farmer-shareholders are facing one of the biggest decisions in New Zealand’s red meat sector in decades: whether to approve a proposed $250 million joint venture with Europe’s Dawn Meats Group. In this episode, we’re joined by Professor Keith Woodford, an experienced agribusiness commentator and former Lincoln University professor, to break down what’s on the table.Keith shares his insights on the deal, including its potential benefits, risks, and implications for farmer control, processing, marketing and long-term returns. He also explores whether there are any alternatives, the financial pressures at play, and what the deal would mean for competition in New Zealand's processing sector. Whether you’re a farmer-shareholder weighing your vote or simply interested in the future of New Zealand agribusiness, this episode provides a clear, independent perspective on one of the sector’s most consequential decisions.

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