Health care and physician marketing looks a lot different today than it did in the past. Patients behave more like shoppers and look online for their healthcare needs. Bill Balderez is the founder of Fathom Healthcare, a digital marketing agency that works with more than 15 healthcare systems across the country. Learn with Bill as he hosts Healthcast. In each episode, he talks to people who are marketing the services of the healthcare industry.

Latest episodes of the podcast Fathom Healthcare Healthcast

• The Zika Virus: What You Should Know
• Patient Satisfaction: An Entirely New Approach to Improving Patient Experience
• Healthcast Episode 5: Take Down the Billboards and Stop Sports Marketing!
• Healthcast Episode 4: Facebook for Accountable Healthcare Marketing
• Healthcast Episode 3: Kathy Divis of Greystone.net says "Healthcare Marketers Need to Catch Up!"
• Healthcast - Episode 2: Fresh Ways Healthcare Marketers are Using Social Media