In this episode, Morty and Azriel discuss the journey of Rats Pack Media and the power of Facebook ads. Azriel explains how he saw an opportunity to help businesses generate revenue through Facebook ads and email marketing. He shares his passion for helping small businesses succeed and the satisfaction of seeing them grow. Azriel also highlights the pivotal moment when businesses and users started to trust Facebook as a platform for making purchases. He emphasizes the importance of understanding the psychology of buyers and the ability to analyze data to identify problems and provide solutions. Azriel Ratz discusses the importance of experience and expertise in Facebook advertising. He emphasizes the value of having a salesperson who has had conversations with a thousand people, compared to a user who is having the conversation for the first time. Azriel shares his 12 years of experience in the industry and the patterns he has observed in businesses. He highlights the need to understand the problem and the available solutions, as well as the importance of leveraging different platforms and content to drive sales. Azriel also discusses his weakness of working too quickly and the challenges of staying up-to-date in the rapidly changing Facebook ads landscape. He explains why many experts in the field have transitioned to building agencies or software tools, which has led to a scarcity of active ad managers with deep expertise.

Ver todos los episodios