In this episode, Mordy and Azriel discuss the different e-commerce platforms available, including WordPress, WooCommerce, Magento, BigCommerce, and Shopify. They highlight the ease of use and customization options offered by WordPress and WooCommerce, as well as the heavy customization and slower loading times associated with Magento. They emphasize Shopify's out-of-the-box functionality and the availability of plugins for specific customizations. They also mention the introduction of Shop Pay, a one-click checkout feature similar to Amazon's, which is now available on various platforms. The conversation discusses the role of e-commerce platforms in relation to Facebook ads. It highlights the benefits of using platforms like Shopify, which have built-in analytics tools and seamless integrations with Facebook and other platforms. The conversation also touches on the challenges of using custom websites and the limitations they have in terms of data tracking and optimization. The importance of prioritizing features and choosing a platform that aligns with specific business needs is emphasized. Overall, the conversation provides insights into the factors to consider when selecting an e-commerce platform for scaling with Facebook ads.

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