I've got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale.  They only pay me for what they sell, and I can potentially make a lot more money.  - Bob Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.    Bob is an inventor and has been involved in marketing and license for 30+ years.  He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results. In this Episode: Bob's professional and entrepreneurial journey; How to take the concept of licensing and make it work for you; How inventions play into Bob's business and how to make them part of yours; Bob's unique approach; "Once you have done one product in one industry it is easy to see it in another..." - Bob Benefit of seeing and seizing an opportunity; "How can I come up with ideas?" Understanding the markets and how to research effectively; And much more... Connect with Bob: Bob's free 5-part training on The New Rules of Inventing available here: http://www.SalesGrowthSystems.com/inventing   How to Connect with Us! To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project. Link: https://get.thewebinaragency.com/twarequest Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.  We offer a training course as well as a done for you service.  To check out the course click here. Link: https://get.thewebinaragency.com/mini-webinar ----------------------------------------------------------------------------- If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at [email protected]  Join our Experts Unleashed facebook group to network with fellow EXPERTS!  Link: https://www.facebook.com/groups/233372473683865 ------------------------------------------------------------------------------ If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word! Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

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