Send us FeedbackJonny Longden knows how to implement and scale experimentation programs in complex matrix organisations. In this episode, we discuss how he established and scaled the experimentation team at Sky, including some of the hurdles and challenges he encountered along the way.Jonny Longden is Conversion Director at Journey Further, a performance marketing agency that works with the world’s leading brands, including ASDA, Virgin Money, Moet Hennessy and Airtasker.During his 15-year career of improving websites with strategy, experimentation, and data, he built and led the conversion team at Sky, and has worked with the likes of Nike, Visa, O2, Nokia, Principal Hotels and Manchester United.----Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works from performing thousands of experiments - https://www.firstprinciples.ventures/Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

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