Send us FeedbackIn this episode of the podcast, Matt Mulvey, Senior Experimentation Specialist at British Airways, shares how the UK's flagship airline is undergoing an innovation renaissance with its £7B Transformation Project. Learn how one of the world’s leading airlines plans to transform and improve customer experience.---Matt Mulvey is a Digital Experimentation Specialist at British Airways. With revenues of €3.5B, British Airways is the UK’s flagship airline, with a fleet size of 267 planes, flying to 206 destinations. His expertise includes optimisation of digital products through A/B Testing, Conversion Rate Optimisation, Machine Learning and Digital Analytics.Matt has previously worked as a Senior Conversion Rate Optimisation Specialist and Conversion Rate Optimisation Specialist at Woolworths Supermarkets, New Zealand. In these roles he was responsible for driving experimentation program strategy and execution, championing experimentation company-wide, and increasing experiment velocity and quality through program optimisation. Prior to this, Matt was a Digital Analyst, conducting A/B testing to improve customer experience.Originally from Auckland, New Zealand, Matt also established the Analytics & Optimisation Auckland Meetup Group, New Zealand’s first experimentation focussed meetup group, growing to 100+ members.----Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep016-matt-mulvey-transforming-customer-experience-at-british-airwaysAdd Beat The Odds newsletter to your inbox for practical tips from world-leading experts in Experimentation & Product Design. https://www.firstprinciples.ventures/newsletterFollow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/Follow Gavin on Twitter @signalnotnoise

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