Join us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out!Time Stamps00:41 - Episode Intro01:05 - Understanding the Trade Show Industry Post-Pandemic02:44 - The Concept of Jobs to Be Done04:55 - Defining Your Trade Show Booth's Job06:44 - Strategies for Effective Booth Design10:35 - Preparing and Managing Booth Staff20:18 - Real-Life Examples of Successful Booths30:26 - Final Tips and Resources for ExhibitorsSnippets from the Episode" 85% of us, the reason we participate as exhibitors at shows is to generate qualified leads. That's the mission. - Chris Griffin  "What's the experience I'm driving people to? What's gonna get 'em in and interacting with me a little bit? What are the six or eight pieces of information I've predetermined that I need, that I can work into the conversation so I can capture that information?" - Chris Griffin  "It is critical that your booth has a clear job, and it's part of the strategy that you guys have to put together for your company.” -Chris GriffinResources⁠Jobs to be Done by Clayton ChristensenTrade Show Displays⁠Need Help With An Event? Get in touch with⁠ CrewXP ⁠Watch On ⁠YouTube⁠Follow Us On Social:⁠ LinkedIn⁠, ⁠Facebook⁠Have Questions? ⁠Email us⁠More from Chris⁠CrewXP ⁠⁠Email Chris⁠⁠Chris on LinkedIn⁠More from Khalil⁠benali.com ⁠⁠Email Khalil⁠⁠Meet With Khalil⁠⁠LinkedIn⁠⁠Facebook⁠⁠Instagram

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