Chris and Khalil dive deep into the strategic question every agency owner should be asking: where will your next million dollars in revenue actually come from? They break down three proven pathways for sustainable growth and share hard-earned lessons about the difference between chasing revenue and building profitable, bulletproof businesses that can weather any storm.What You’ll LearnThree strategic channels for generating your next million in revenueHow to systematically grow existing client relationships beyond current offeringsProven frameworks for identifying and approaching high-value target accountsWhy business development strategies are evolving and what's working nowCritical warning signs when pursuing large opportunities or acquisitionsTime Stamps00:49 - Current Business Climate01:42 - Strategic Growth: Acquisitions and Alliances04:28 - Maximizing Revenue from Existing Clients19:59 - Evolving Business Development Strategies24:28 - Targeting New Accounts: Strategies and Insights25:50 - Networking and Building Relationships32:21 - Challenges and Risks in Business Growth43:49 - Key Takeaways and Final ThoughtsSnippets from the Episode"I do not chase revenue just for the sake of it. When I say where's the next million coming from, it really is, where's that next chunk of business that's gonna be good for the company?"— Chris Griffin"By us asking this question, it changes your mindset. You sort of move from autopilot to having both hands on the wheel, both feet on the pedals."— Chris Griffin"Everything requires maintenance. If you're going to take on this new project, you have to budget maintenance and attention to detail."— Khalil BenalioulhajKey TakeawaysDon't Hope to Grow - Plan Your GrowthFocus on Profitable Revenue Over Total RevenueSegment Clients Into Strategic CategoriesNetworking and Referrals Drive New BusinessProtect Your Business Model During Rapid GrowthResourcesNeed Help With An Event? Get in touch with ⁠CrewXP⁠ Watch On ⁠YouTube⁠Follow Us On Social: ⁠LinkedIn⁠, ⁠Facebook⁠Have Questions? ⁠Email us⁠More from Chris⁠CrewXP⁠   ⁠Email Chris⁠⁠LinkedIn⁠More from Khalil⁠benali.com ⁠⁠Email Khalil⁠⁠Meet With Khalil⁠⁠LinkedIn⁠⁠Facebook⁠⁠Instagram⁠Connect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders who are planning their next growth phase.

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