On today’s episode, we’re welcoming Andy Crestodina to the show.Andy Crestodina is a digital marketing expert who has been in the game since 2000 and has been featured in Forbes, Entrepreneur, and more. He's helped thousands of people do a better job getting results online. Andy has put out some of the best digital marketing advice available in hundreds of practical articles with his team at Orbit Media. His articles cover topics like content strategy, search engine optimization, social media and analytics.In our conversation, we discuss the ins and outs of web development and how to best optimize an insurance website. if you haven't heard him speak yet, you should really check out this episode.Check out his Twitter at @crestodina or visit his website at orbitmedia.comFollow Pat on LinkedIn here.

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