Kristen Moore, Senior Vice President of Marketing at Brixmor Property Group, recently led a massive digital transformation, which included aligning more than 80 stakeholders across marketing, IT, accounting, and operations.In this episode, Kristen shares what it takes to lead large-scale digital initiatives inside complex organizations — from securing C-suite buy-in and navigating build-vs-buy decisions, to proving ROI and managing cross-functional cooperation.You will hear:- Why cross-functional collaboration makes or breaks projects- Why customer research keeps everyone aligned on what matters most- How to get C-suite support for digital transformation and prove ROI on complex digital investmentsLearn how to lead digital projects that deliver measurable business impact and what leaders in other industries can learn from Brixmor’s disciplined approach to collaboration, accountability, and customer focus.=== Connect with Kristen:- LinkedIn: https://www.linkedin.com/in/kristenkmoore/- Website: https://www.brixmor.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com

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