Bridging the Data Gap: How Technical Architecture Drives Customer Experience - Tom Leddy

Everything Clicks
15/05/2025 33 min Episodio 7
Bridging the Data Gap: How Technical Architecture Drives Customer Experience - Tom Leddy

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Episode Synopsis


Salesforce Technical Architect Director, Tom Leddy, reveals why data silos and legacy systems are undermining customer experiences and how to fix them. Learn the key steps for building a cohesive data strategy before you implement AI, why technical and marketing teams must bridge communication gaps, and practical approaches to demonstrate direct ROI from quality data initiatives. Find out how to evolve from outdated legacy systems to modern, integrated architectures that power personalized CX.

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