AI is Ruining Sales — And Enablement Needs to Push Back

22/07/2025 47 min Temporada 1 Episodio 20
AI is Ruining Sales — And Enablement Needs to Push Back

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Episode Synopsis

In this episode of "Enablement Uncanned," Dave Sweeney dives into the provocative claim that AI is undermining the sales profession, challenging the widespread belief that more automation always leads to better results. Sweeney explores how AI-driven tools, while promising efficiency, often risk eroding the human elements critical to successful selling—like authentic communication, relationship-building, and nuanced understanding of buyer needs. He points out that when sales teams over-rely on AI-generated content and automated outreach, they risk delivering generic experiences that fail to resonate with prospects, ultimately diminishing trust and engagement.Tune in for a candid discussion on how enablement can reclaim its seat at the table and steer sales teams toward more meaningful, human-centered outcomes in an AI-saturated landscape.