442: McDonald's Grabs AI Startup Dynamic Yield

eCommerce Minute
08/04/2019 7 min Temporada 3 Episodio 442

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Episode Synopsis

McDonald's corporation recently announced its biggest acquisition in 20 years with the 300 million dollar purhcase of Dynamic Yield Ltd.,
Dynamic Yield is a startup that provides retailers with algorithmically driven “decision logic” technology and allows McDonald's to better personalize menus.

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