Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.  Hit PLAY to hear:  💸 How Nip + Fab profits from the very first order (yes, really) 🗣️ The customer interview that sparked a winning ad campaign 👥 Why targeting by values beats targeting by age every time 🔍 The simple survey trick that reveals why customers almost didn’t buy 💬 How to turn real feedback into high-converting marketing copy 🤝 The cross-team collaboration secret behind smarter customer personas  Key timestamps to dive straight in: [04:53] Rodial Group's Dual Skincare Brands [07:07] Collaborative Business Approach [10:37] Effective Customer Acquisition Strategies [13:27] Interests Over Age in Marketing [18:07] Competitor Insight through Consumer Feedback [21:13] "Optimise Sales with Confirmation Surveys" [23:58] Listen to Frederica’s Top Tips!  Full episode notes here: https://ecmp.info/549..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
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