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Listen "eCommerce Evolution | 328: The 95-5 Rule: Why Your “Efficient” Marketing is Slowing Killing Your Brand"
Episode Synopsis
Are you spending more on ads but getting less in return? You’re not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls “the performance trap.” Preston breaks down the...
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