eCommerce Evolution | 326: From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann

25/09/2025 48 min
eCommerce Evolution | 326: From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann

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Episode Synopsis

Amazon’s 2025 Prime Day was a wake-up call for sellers – the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it...

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