While a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to connect and drive them to the dealership, including text, web chat, email, phone, and others.Key takeaways include: What it means to have an omni-channel strategyHow today's car buyer finds and connects with a dealershipWhy connecting your dealership to Google Click-to-Message and Facebook Messenger will drive more leadsThe benefits of having a unified inbox for all of your customer interactionsPresenters: Brooke Grant and Chase Richardson, Podium

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