🎙 Episode Title: Understanding Cravings: Why You Get Them and What To Do About It. Ep.4Hi, I’m Dr Fiona Dowman, a qualified Clinical Psychologist in the UK.Episode Summary: Cravings can feel overwhelming and out of your control, but they don’t have to be. In this episode, I break down what cravings really are, why they happen, and how they affect your drinking behaviour.You'll learn how cravings show up in your body and mind, what triggers them, and most importantly, how you can start responding differently. I’ll introduce a powerful technique called urge surfing, which helps you take the power back and respond with intention.This is part one of a two-part episode on cravings, so stay tuned for the next episode where we’ll build on what you learn today.What You’ll Learn:What cravings are and why they feel so strongThe different ways people experience cravings (it’s not just in your head!)How triggers and cues lead to cravings—even when you’re not drinkingWhy distraction only works in the short termAn introduction to “urge surfing” and how it can help you manage cravings mindfully🔗 Resources I Mention:🎧 Free 20-minute Mindful Drinking Audio Guide: www.purplebridgepsychology.co.uk/free-mindful-drinking-guide📬 I'd love to hear how cravings show up for you or what you’re learning from this episode. You can reach me at: [email protected] Or follow along on Instagram: @purplebridgepsychology If this episode resonated with you, please subscribe, leave a review, or share it with someone who might benefit.As always, the advice in this podcast is not a substitute for personalised support. If you're concerned about physical dependence on alcohol, it’s important to speak to your GP or local alcohol service.Share your feedback and Connect with me on Instagram @purplebridgepsychology or Facebook

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