What you'll learn:Why 50 free reports taught me more about what NOT to include than any copywriting course ever could (save yourself 6 months of testing).What Anton's 30 replies in two weeks proved about the difference between "good copy" and "copy that prints money."How to extract the exact words your customers use when they're ready to buy (not the polite words they use in surveys).What happens when you show a founder the psychological gap between what they think they sell and what customers actually buy.Why running this analysis on pre-revenue founders was a $0 mistake (and the simple revenue filter that changed everything).What three conversations with a 5x founder revealed about gating offers (hint: your fancy funnel is costing you sales).Why the smartest founders fail the second they start “validating with AI” — and the single offline move that makes their ideas instantly real.

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