ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "17: 💡 Is it time to change channel"
Episode Synopsis
💡 Is it time to change channel
You may be having discussions internally about "reducing" marketing spending.
Does that mean reducing marketing?
Does that mean reducing spending?
Does that mean reducing customer transactions?
Or
Does it mean it's time to change channel?
Change focus to longer-term relationships.
Change focus to repeat customer spending.
Change focus to lifetime value.
Change focus to better quality customers.
Can you?
Or
Will you be left behind?
Only time will tell.....
#changechannel #pr #argybargy
Podcast home:
https://www.dx3.co.uk/latest-thinking
You may be having discussions internally about "reducing" marketing spending.
Does that mean reducing marketing?
Does that mean reducing spending?
Does that mean reducing customer transactions?
Or
Does it mean it's time to change channel?
Change focus to longer-term relationships.
Change focus to repeat customer spending.
Change focus to lifetime value.
Change focus to better quality customers.
Can you?
Or
Will you be left behind?
Only time will tell.....
#changechannel #pr #argybargy
Podcast home:
https://www.dx3.co.uk/latest-thinking
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