Where are you now?
Where do you want to go?
There is always a way, but we don't always know which way is best.
Here's one of my examples, in 2004 I built a CRM database, it was primitive, a PC-based Microsoft Office Access database that I'd got the back end customised so it could connect to the internet and send emails "automatically", seems simple enough hey.
BUT I didn't quite see the significance of it at the time.
I was building this before Mailchimp, before Hubspot, before Salesforce, before WhatsApp....  But I didn't see it.
I'd built it because I wanted to start and maintain a relationship with my clients. I wanted my clients to come to me, inbound rather than me always going to them outbound.
I wasn't being lazy.
I wanted to be timely.
I wanted my clients to feel I was always available.
An email from me and my company was welcomed, embraced, and often replied to.
The response made me feel special and wanted.
BUT these emails pushed me in a direction.
The direction I hadn't planned to go.
And I grew my company. and grew and grew.
I was still building and using the database, I'd called it ELVIS after a database I'd worked on at Virgin.
BUT I still didn't see how valuable it was to me and my company.
And I didn't for a minute think how valuable it would be for other companies.
I didn't think.
I was leading, but by being so far ahead I felt I needed to slow down, growing fast was costly.
I started slowing down, I started allowing others to catch up with me.
I eventually found myself behind......
mmmm....
When you lead, make sure to look around, make sure you know where you are, and make sure you decide to stay ahead.
Just make sure you know how far ahead, don't leave that to your competition.
Here's Todays Podcast
Thanks for listening
Phil (Founder and Director of DX3.co.uk)
#team #people #growth #argybargy
https://www.dx3.co.uk/free-guides

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