In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you.00:23 Understanding Value and Perception00:45 The Importance of Belief in Sales01:07 Examples of Perceived Value02:14 Shifting Your Focus to Transformation03:38 Five Steps to Audit Your Value04:29 Aligning Price with Value05:07 Packaging and Selling Your Process05:55 The Impact of Proper Pricing07:27 Communicating and Standing by Your ValueConnect with Raul: • Work with Raul: https://dogoodwork.io/• Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

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