In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate and expand market offerings, and the use of interviews and research to validate business decisions. Ana emphasizes the importance of self-insight along with market insights and provides a practical framework for companies looking to expand strategically. Tune in to learn how to achieve market expansion while mitigating risks and ensuring strategic alignment.00:17 Ana's Journey and Passion for Challenger Brands00:51 Deciphering Marketing Strategies for Brands02:07 Strategic Market Expansion and Offerings03:47 The Importance of Foundational Market Understanding05:55 Effective Use of Insights and Research08:57 Practical Applications and Case Studies14:14 Tools and Methodologies for Market Research22:43 The Role of Self-Insight in Business SuccessConnect with Anastassia: •https://ana.bio/Connect with Raul: • Work with Raul: https://dogoodwork.io• Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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