ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Insights into Buyer Behavior"
Episode Synopsis
Over 1900 B2B buyers were surveyed by G2 to reveal the key trends in buyer decision making and vendor selection for 2024-25.This episode reveals some of the key elements and insights from the report, including:Massive focus on accelerated ROI (within 3 months)"AI-inside" is a key requirement and helps justify investmentShortlists have become shorter - so standing out earlier in the buying cycle is essential.Download the full report here.
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