Listen "DH06: Mapping Buyer Personas"
Episode Synopsis
Create more accurate buyer personas to help your marketing resonateUnlock sharper strategy, stronger messaging, and more meaningful engagement with the Disruptors Co Buyer Persona Handbook.Built for marketers, strategists, and innovation leads navigating complexity, this guide gives you the tools to craft high-impact personas that go beyond surface demographics—mapping motivations, decision triggers, and behavioural insights that drive purposeful action.Whether you’re refining your go-to-market strategy or designing AI-powered solutions, this handbook helps ensure every move is grounded in empathy and aligned with outcomes.Download the handbook here.
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DH19: Ecosystem Mapping
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DH20: Executing Your Marketing Strategy
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