In this final installment of our conversation with Dr. Jonathan Sykes, we explore the journey from user research to leadership, uncovering the critical role of design thinking in driving organizational transformation. Jonathan shares insights from his experience working with financial institutions, local government, and global digital justice initiatives, emphasising the importance of stakeholder management, team empowerment and multidisciplinary collaboration.We also dive into the future of AI in digital transformation, discussing both the efficiency gains it offers and the ethical challenges it presents. Jonathan’s reflections on research methodologies, resilience in the industry, and the evolving role of UX professionals provide invaluable advice for those looking to break into the field.Join us for this thought-provoking conclusion, packed with practical insights, candid reflections, and a few controversial takes on the state of UX research today.Send us a textSupport the show

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