In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Tony Byrne, founder of Real Story Group, to unpack the realities of enterprise MarTech decision-making. With decades of experience offering vendor-agnostic insights, Tony discusses why traditional analyst quadrants fall short, how organizations can navigate platform consolidation, and the growing role of composability in digital experience architecture.From the pitfalls of overbuying to the emergence of “legless” CMS architectures, Tony shares practical guidance for enterprises managing complex digital estates. The conversation also explores how AI and agents are reshaping content and decisioning workflows—and why strong governance still matters.Whether you’re rethinking your CMS or evaluating how to manage global vs. local web needs, this episode offers honest perspectives and useful direction.Send us a textSupport the show

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