Digital Marketing Today



Digital Marketing Today
Podcast Episode: News about Digital Marketing Techniques and Innovations


In this episode of the Digital Marketing Today podcast, we delve into transformative updates and strategies in the digital marketing realm that digital marketers need to know.

Tatari's Groundbreaking Update in Convergent TV Advertising
The episode kicks off with a discussion on Tatari's latest update in the Convergent TV advertising space. Their platform now supports direct publisher buying alongside programmatic capabilities. This development provides enhanced transparency and comprehensive campaign management, leveling the playing field for smaller digital-first marketers by offering advanced TV ad-buying tools traditionally accessible only to larger players.

Revolutionizing Influencer Marketing
Next, we shift to influencer marketing as 5WPR adapts to the evolving creator landscape. With a focus on authenticity and strategic alignment, they've revamped their strategies to address challenges like consumer fatigue and FTC regulations. 5WPR now offers customizable and outcomes-oriented campaigns across various influencer tiers. This holistic approach integrates PR, social, and digital strategies to ensure more narrative consistency and impactful engagement, aligning with modern marketing demands.

Range Media Partners' "Awareness Creation"
Lastly, Range Media Partners introduces an initiative called "Awareness Creation," targeting younger, media-savvy audiences. Led by Kai Gayoso, this strategy goes beyond mere awareness by crafting campaigns that engage cultural conversations and peripheral audiences. The aim is to generate active participation and cultural buzz, essential in today's dynamic digital environment.

Each of these innovations underscores a trend towards more integrated, transparent, and strategic marketing approaches. Staying updated with these advancements is crucial for impactful digital marketing.


Stay tuned to Digital Marketing Today for the latest insights and news in the ever-evolving world of digital marketing.

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