Welcome to the 18th episode of Digital Marketing Matters, your go-to podcast for all the latest and greatest in the world of digital marketing! This episode dives headfirst into fresh insights about LinkedIn marketing techniques and puts the spotlight on the remarkable digital marketing success story of the GLOW water brand.  In our first segment, we discuss how LinkedIn, used by 77% of its users for professional networking, commands a sizable influence on engagement outcomes. According to Rachel Hickey, Marketing Director at Pulp Functions, authenticity is paramount for engendering better connections with your audience. Furthermore, our conversation touches upon how a strategic 'call-to-action' can be a significant player in triggering more interactions and engagement on the platform. Unfolding the success story of GLOW, we explore the clever digital marketing methods implemented by its creator, Kev King Kouyoumjian. From employing strategic influencer marketing to choreographing engaging narratives for brand promotion, Kev has left no stone unturned in driving his brand's digital footprint. We also talk about how GLOW's interactive website and the timely introduction of new products have contributed to their success.  In essence, this episode of Digital Marketing Matters elucidates how digital marketing is a beautiful blend of authenticity, interaction, storytelling, influential partnerships, and constant innovation. Links:Quer engajar mais no LinkedIn? Veja dicas para posts bem-sucedidosKev King Kouyoumjian: From World Tech Toys To Quenching The World With GLOW®

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