Send us a textIn Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products. Podcast Breakdown00:00 – 04:46 Travel inspiration & Fascination with human behavior04:47 – 09:17 Education & The psychology of self-expression09:18 – 14:47 Early career at L’Oréal & Emotional storytelling in beauty14:48 – 20:21 Leading at Tarte & Blending science with creativity20:22 – 26:23 Launching Nocturnal Skincare & The Japandi heritage story26:24 – 33:43 Authentic growth & Building trust without influencers33:44 – 41:17 Circadian rhythm & Skin longevity41:18 – End Sustainability, sourcing, & Brand authenticity

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