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Listen "Doug Jensen - Head of Business Development, Ekimetrics"
Episode Synopsis
Send us a textIn Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.Podcast Breakdown00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics19:45 - 29:20 The storytelling of data & The beauty industry29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder39:20 - 52:55 Tiktok, Influencing & Ekimetrics52:56 - End Glamping on a Safari & closing remarks
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