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Listen "Jennifer Peters - Senior Manager of eCommerce, OLLY"
Episode Synopsis
Send us a textIn Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.Podcast Breakdown00:00 - 08:10 Introduction & Career Beginnings in Retail08:11 - 14:34 Transition to E-Commerce & Digital Strategy14:35 - 21:20 Startup Experience & Learning to Code21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon
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