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Listen "Enhancing Creativity Through Technology with Harry Kargman"
Episode Synopsis
Send us a textIn episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com00:00 - 04:43 Introducing Harry Kargman 04:38 - 14:33 What Kargo Does 14:41 - 23:23 Kargo Ads & Impressions 23:28 - 29:50 Creative Composer 29:56 - 34:43 Ads During COVID34:47 - 37:00 Online Video & Connected TV Strategy 37:07 - 40:24 Foundationally Stable 40:27 - 46:47 Looking Back 20 years46:36 - 47:46 Kargo's Growth Towards The Future
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