Episode 3 of the Digital Dawson Show breaks down the most common types of digital advertising—like search, social, display, video, and geofencing—and explains why a successful campaign isn’t about using every tool, but using the right ones for the job. Tommy emphasizes that digital marketing should be tailored to each business’s unique goals, audience, and sales journey—not just a random mix of ad products. Whether you’re focused on brand awareness, lead generation, or customer retention, this episode helps you understand how to choose the strategies that actually deliver results.

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