In this debut episode of Diary of an African Entrepreneur, Deji Adebusoye sits down with Riches Attai, Co-Founder and CEO of Winich Farms, one of Nigeria’s most dynamic agritech companies. Riches shares the raw, unfiltered story of building Winich - from selling beans in university, sleeping in bus parks, and surviving near-death accidents, to building a tech-enabled supply chain solution that connects over 200,000 farmers to processors across Nigeria.They dive deep into the grind of entrepreneurship in Africa, the early failures that shaped his grit, the power of building trust in fragmented markets, and how Winich is solving the invisible barriers to scale in agriculture. This episode is packed with insight for entrepreneurs, aspiring founders, and ambitious employees who want to understand what it really takes to build in Africa.🎧 Diary of an African Entrepreneur is hosted by Deji Adebusoye, Partner at Sahel Capital and author of Scaling for Success. In this series, Deji interviews African founders and intrapreneurs building across sectors - from agriculture to fintech - exploring the mindset, systems, and hard truths behind scaling sustainably on the continent.New episodes every week. Subscribe for more inspiring stories and grounded business wisdom.

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