In this episode of Diary of an African Entrepreneur, Deji Adebusoye dives deep into what it really means to be ready for investment. Before investors carry out due diligence on your business, you must first diligence yourself. From mindset to market understanding, Deji explains how to evaluate your own readiness, identify gaps, and understand your industry dynamics, whether you’re in a growing, mature, or declining market. Learn how to position your company for investment, avoid common founder mistakes, and build credibility with investors. 👉 Watch till the end to learn what investors are really looking for, and don’t forget to subscribe, comment, and share this episode with another entrepreneur who’s preparing to raise capital. 🎧 Episode Highlights: 1. Why does self-diligence matter before investor due diligence? 2. How to understand your industry tailwinds and headwinds 3. Positioning your business for investment readiness 4. What investors want to see beyond your product 5. Common founder blind spots when pitching for capital

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