In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool designed to help sales professionals build more personalized and effective relationships with their clients. The episode covers how Zinnia analyzes personality profiles and company data to craft bespoke outreach messages, how it can significantly improve sales efficiency, and the impact of AI on sales in the future. Along the way, Trygve and Dave discuss practical examples of how Zinnia has helped them in their own sales processes and share insights on the importance of human connection in sales. The episode also highlights Lauren's journey in the tech industry, the challenges she faced, and her recent successes, including winning a pitch competition with Hearst. Overall, it's an engaging discussion on leveraging AI to foster genuine, impactful business relationships.Connect with Lauren Goodell on LinkedInVisit Zinnia - getzinnia.ai…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.Links:Website: dialitinpodcast.comBizzyWeb site: bizzyweb.comConnect with Dave MeyerConnect with Trygve Olsen

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