In this episode of Dial It In, Trygve introduces Mario Martinez, founder and CEO of Ingreso, who specializes in digital sales training and AI-powered tools. The discussion revolves around the increasing difficulty of selling in a noisy, remote-first world and the challenges of prospecting in such an environment. Mario explains how AI can be leveraged to improve sales processes, citing examples from Fly MSG, a productivity tool aimed at enhancing sales engagement. He highlights the use of AI in automating and optimizing sales tasks such as commenting on LinkedIn posts and cold calling, as well as detecting grammatical errors and rewriting sentences. The conversation also touches on the importance of trust and personalization in sales, and how AI can help in targeting and engaging potential customers more effectively.Connect with Guest:LinkedInWebsite…Dial It In Podcast is where we gather our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.Links: Website: dialitinpodcast.com BizzyWeb site: bizzyweb.com Connect with Dave Meyer Connect with Trygve Olsen

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