After growing up in Auckland, and carving out a career in big cities Sarah Swan (100 Mile Table, Bay Grocer) had yearned for a tree change but had never truly known a life outside of the hustle and bustle of inner city life. But as she stepped away from a career on the pans, the potential to move to Byron Bay grew stronger until she finally bit the bullet. Keen to earn a crust and become part of the community she started catering events and soon i=enough it turned into bricks and mortar as her connections to producers of the region and food-loving consumers grew. Now with a café and a boutique grocer she’s been one of the key figures in the evolution of the region's food scene.

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