AI is changing how we understand consumers and the shift is just getting started.On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of technology, marketing, and human behavior.We’ll dig into:- Transforming Consumer Research with AI Personas- Driving Innovation and Marketing Success with AI Insights- Ethical Considerations in AI-Driven Consumer Insights- Tech StackIf you're curious about how AI is transforming the way brands think about their audiences, this is an episode you’ll want to catch.

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