Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement.In this conversation, we’ll explore how data can drive behavior change, power stronger marketing insights, and personalize public messaging efforts to maximize impact.We’ll cover:1. Behavior Change Campaigns: Data’s Evolving Strategic Role2. Marketing Insights: Turning Raw Data Into Action3. Public Messaging: Personalization Through Data Insights4. Tech StackTune in for a practical discussion on how to use data to inform, inspire, and connect more effectively with your audience.

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