This episode with Adam Dathi is a must-listen for anyone looking to turn data into a strategic powerhouse within their business.  Adam shares practical insights into how data teams can work seamlessly with other departments for maximum business-wide impact and gives his take on the future of AI-driven data analysis. Aaron and Adam discuss the critical role of reliable sources and governance, but also observe that this is not an isolated issue for a specific team, but a company-wide responsibility if one is looking to harness the true power of data for their business.TakeawaysData quality is a company problem, not just a data problem.The sophistication of data teams depends on company size.Data governance is a hidden long-term investment.AI can't generate ideas without human direction.Data maturity impacts decision-making effectiveness.Data teams need to interface better with the rest of the company.The value of data is tied to decision-making outcomes.Standardizing terms can improve data governance.Data quality issues often stem from company culture.Investing in data governance can yield hidden benefits.TitlesAI and the Future of Data AnalysisUnlocking the Power of Data in BusinessSound Bites"Data quality is a company problem, not just a data problem.""The sophistication of data teams depends on company size.""Data governance is a hidden long-term investment."Chapters00:00 Introduction to Data in Marketing04:43 The Role of Data in Strategic Decision-Making07:34 MVF: An Integrated Media and Marketing Company10:45 Challenges in Data Technology and Team Dynamics13:52 Data Quality vs. Company Culture16:49 The Importance of Data Governance19:55 AI's Role in Data Analysis and Decision-Making22:39 The Future of Data and AI in Business25:51 Conclusion and Reflections on Data's Impact49:59 Wrapup49:59 Final Thoughts and Reflections

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