Analytics Engineering: Internal Risk vs. External Rigor | Ft. Jack Doherty (Fresha)The stakes are higher than ever for Analytics Engineers. When your data becomes a core, customer-facing product, the game changes.Jack Doherty (Head of AE, Fresha) discusses the massive difference between internal and external analytics:Risk vs. Rigor: Why internal projects can move fast (risk), but product-facing data demands DevOps-level rigor, testing, and governance.Real-Time Data: The technical shift from scheduled batches to CDC for meeting customer demands for speed and consistency.The Missing Link: Why the Semantic Layer is the future of AE, crucial for codifying business logic and powering accurate AI/Chat interfaces.A must-watch for any AE treating data as a product.

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