In this episode of the Customer Connect Podcast, I dive into one of the most common questions seasonal business owners face: should you add a complementary product or even launch a second business to smooth out the quieter months? On the surface it sounds logical, but in reality it can add more complexity than profit. I share my own experience of running a Christmas retail store alongside a party supply business, the pitfalls I discovered, and the key questions you need to ask before heading down that road. Sometimes the smartest strategy isn’t adding more—it’s doubling down on what you already do best.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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